Telekom Electronic Beats (TEB) created its first metaverse music experience “Beatland” on Roblox – 54million DAUs. (DAUs – Daily Active Users on Roblox)
A safe space for diverse communities to experience music culture.
TEB teamed up with Boris Brejcha for a special ‘night’ in a new TEB club on Roblox.
explore / game / dance / work / shop / connect
Goal: Positive brand building – get as many of NextGen worldwide connected and engaged with the music metaverse experience.
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