Futureproof (DEMO)

Germany
Concept | Documentation
Upload Date
Agency
Saatchi Düsseldorf / Mindshare
Telekom Contact
Project Description

In 2021, GenZ were facing an uncertain future and giving up their passions in favour of short-term stability. DT created an opportunities platform called Project Futureproof to combat this trend. It launched with an inspiring film, showing young people how their current passions would translate into job opportunities. The film follows a group of friends that get a glimpse of their future-selves, seeing their passions leading to greatness. To create this non-dystopian world, we researched current advancements in the fields of science, gaming, art, and architecture to build a positive but realistic future composed of un-extinct dodos, 3D printed food and a holographic Billie Eilish.